Migrating a Brand from One to Another Companies have been rebranding themselves and their products for decades, centuries even. By design, brands are emotional and that is what makes them effective. Unfortunately, it’s those same emotions that can often make brand migrations difficult as well as dangerous. Questions we explore:
When do I start planning a brand migration?
What are the barriers to a smooth migration?
Where is my business vulnerable during migrations?
How do I fix what’s already been done?
Keeping the Personal Touch in the Time of Technology; How to engage your customers even when they're staring at their phones! In an age in which everyone is seemingly always staring at their smartphones, how can a brand maintain a personal touch with their customers and stay true to who they are? Leaving many businesses to ask:
Is a personal touch still relevant?
How can personal customer service and self-serve technology co-exist?
How do I engage directly with customers?
What does the future hold for the personal touch?
Douglas Spencer can speak in
Strategic Planning/Meeting Facilitation,